Título : | Creating brand loyalty; the map management of power positioning and really great andersiting | Tipo de documento: | texto impreso | Autores: | Czerniawski, Richard D., Autor | Editorial: | New York: Hudson House | Fecha de publicación: | 1999. | Número de páginas: | 298 p. | ISBN/ISSN/DL: | 1-58776-814-30 | Idioma : | Español (spa) | Materias: | Publicidad
| Palabras clave: | Posicionamiento de marca , Imagen corporativa | Clasificación: | 658.827 / C937c | Resumen: | ¿Qué piensas?" Acerca de Publicidad , Construcción de un posicionamiento de marca a través de energía , Posicionamiento - La Fundación para la Maca , Necesidades del cliente y saber cuándo "Dirigir con necesidad" , Cliente Objetivo , Establecer el marco competitivo para lograr una ventaja competitiva , Creación de mejores prestaciones para una rentabilidad convincente , Beneficio de Ingeniería - La credibilidad de la Razón , Carácter de marca - desarrollo de una personalidad ganadora , Blindaje de su posicionamiento , Perspectiva completa con la matriz de posicionamiento , Más allá de las palabras para establecer un posicionamiento de energía , Gestión de publicidad , Pies de plomo para establecer la dirección del anuncio , Creación de ideas de la campaña para las comunicaciones más convincentes , Ejecución de la televisión y las ideas de impresión de la campaña: Todo lo que necesitas saber
Los procesos que funcionan , Cliente-relación de dependencia: los procedimientos para poner música juntos , Dominar el lenguaje de guiones gráficos y presentaciones de Coaching Creativo , Post-Producción. |
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) 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