Título : | Estrategia: El arte y la ciencia del combate competitivo. | Tipo de documento: | texto impreso | Autores: | Pizano Mallarino, Carlos., Autor | Editorial: | Bogotá: Alfaomega. | Fecha de publicación: | 2002. | Número de páginas: | 51 p. | ISBN/ISSN/DL: | 958-682-422-50 | Idioma : | Español (spa) | Materias: | Administración
| Palabras clave: | Gerencia estratégica | Clasificación: | 658.401 / P491e | Resumen: | Desafío de la creación del valor , Sistema gerencial , Reglas del juego competitivo , Direccionamiento e incertidumbre , Liderazgo transformador. |
| ![](data:image/jpeg;base64,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) |