Título : | Guerra de la mercadotecnia | Tipo de documento: | texto impreso | Autores: | Ries, Al., Autor ; Trout, Jack., Autor | Editorial: | México; McGraw-Hill | Fecha de publicación: | 1986. | Número de páginas: | 213 p. | ISBN/ISSN/DL: | 968-451-998-20 | Idioma : | Español (spa) | Materias: | Mercadeo
| Palabras clave: | Mercadotecnia | Clasificación: | 658.8 / R437g | Resumen: | Fundamentos de la mercadotecnia , Mercadotecnia y competencia , Cuadro estratégico , Guerra de los refrescos de cola , Guerra de la cerveza , Guerra de la hamburguesa , Guerra de la computadora , Estrategias y tácticas. |
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) 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