Título : | Elementos básicos de mercadotecnia | Tipo de documento: | texto impreso | Autores: | Eyssautier de la Mora, Maurice., Autor | Editorial: | México; Trillas | Fecha de publicación: | 1987. | Número de páginas: | 395 p. | ISBN/ISSN/DL: | 968-24-1968-90 | Idioma : | Español (spa) | Materias: | Mercadeo
| Palabras clave: | Mercadotecnia , Investigación de mercados Publicidad | Clasificación: | 658.8 / E977e | Resumen: | Conceptos alcances y dirección de la mercadotecnia , Sistema de mercadotecnia , Sistemas: Información de mercadotecnia , Producto-mercado , Logistica , Comunicación de mercadotecnia , Dirección de mercadotecnia . , Aplicaciones de la mercadotecnia : Investigación de mercados , Anuncio publicitario. |
| ![](data:image/jpeg;base64,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) |