Título : | Desarrollo y ejecución de estrategias de mercadeo | Tipo de documento: | texto impreso | Autores: | Hehman, Raymond D., Autor | Editorial: | Bogotá; Grupo Editorial Norma | Fecha de publicación: | 1986. | Número de páginas: | 247 p. | ISBN/ISSN/DL: | 958-04-0114-40 | Idioma : | Español (spa) | Materias: | Mercadeo
| Palabras clave: | Producto - Mercadeo , Investigación de mercados | Clasificación: | 658.8 / H345 | Resumen: | Concepto de gerente de producto , Posicionamiento del producto , Pronóstico de ventas , Planeación de la promoción , Gerente de producto y la agencia , Investigación de mercados y el gerente de producto , Presupuesto y control respecto al producto , Cómo utilizar el computador personal en la gerencia de producto , Ensamble de planes de mercadeo. |
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mLa4NIDvFGWQBMydp2ALLsUAAS1w8syBbMYAN+kqEpDqSZhmCIEZZLbm06wtxCq1a12xMZwwnQTBkfLXgsNx7De8ZS4HWQDGzQ30KOMmLMtItbKkktILSADBjQ6Gy2LBqwCIiAIiygMIiICL2THAzx5LS3DENDc2jswtxJjXirCKVJoGl9CTM7Q4WmCNk7lH8LuMQ4vaY0JmZ36qwinNkXKNdji83bZoHiaYdJmAGm/IrZ3DnS4nKXNaCBsLSTGvEq2svI2CLD4xcqXN2JuUvwfmEghzsxBbbQC0G2krbUw8sDcxkZSHamW6EhbkUOcmCucMZLs0OkEWEDw5SCNoKniKOdhYTqIJj9FtRM2Rc0VMNmzy7zhoNtMu5ZZRLSYdYkmI0J1vum8LciZSFyuMMQ1gDrs0dHAggjkd6hVwZeSS8x4TECxaZtuHBW0TKQuVm4SLZvDnLwIm5mRO6SVluEhmTMS3Ru9t5F9sKwiZSJuzUylDi8mSQG7rAk/GStywsrFu4MIiIAiIgCIiAKTBJA3lRWQdqAs08M0jzXgEi23T9VP8IL3NuV1TBUu8d6x+JQG52GEkTYCdNb6c1qLRlm+oGzaCd3BRzHefisEk6lAbxhbSDsED/daW+4XlTfhBsdMkAaeK14O+Zsqocd5SUBZdhYbmMmBcDXh7oPyRuHFpMTJ1mABI0CrZihcd5QFsYQDLmNyQDGw3kaXIt8VqNEBpJvYkEWBAIE/P5LVnO8rEoCVRsEjl8wCoLJKwgCIiAIiIAiIgCIiAIiIAiIgCIiAIinRoue5rWgZnGBJgWBO7gobSV2Em3ZEEXVHoGt/s3eY/RQPoWrBuyxg+I252ssOWJnwyOaik9hBI2j5jYROxYWcWpK6MZJxdn4mERFJAREQBERAEREAREQBERAZWFkrCAIiIAkIiALZh8T3bmv3HqCJPxWtYOrSdA5pPAcVqrtqm7eJu0yTqpS8DtD0m1w8T3QJILQGkneb7Ds03qL8VRbBJeWyM4gHOQfM6/y5blW76n6zZ1nKfhw0Ci+pTJEubbQ5XC/IabFVtzLhQpd7GvHYltSo57Zh0RNjYAae5V1FhJzE+sdNL7uCkrOg26ab8Sn1MVGq1HwCIi3GkIiIAiIgCIiAIiIAiIgMpCBZQEVmEWQgIoiIDKFCssQEUWSsILhERCAiIhIREQBERAEREAREQH//2Q==) 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