Título : | Administración de mercadeo: Estrategias y programas. | Tipo de documento: | texto impreso | Autores: | Guiltinan, Joseph P., Autor ; Gordon W, Paul., Autor | Editorial: | México; McGraw-Hill | Fecha de publicación: | 1984. | Número de páginas: | 440 p. | ISBN/ISSN/DL: | 698-451-394-10 | Idioma : | Español (spa) | Materias: | Administración
| Palabras clave: | Mercadeo , Publicidad Ventas | Clasificación: | 658.81 / G845a | Resumen: | Ambiente de la gerencia de mercadeo , Planeamiento del mercado corporativo , Análisis del mercado , Medición del mercado , Análisis de rentabilidad y productividad , Estrategias de mercadeo , Programas de desarrollo de producto , Programa de fijación de precios , Programas de publicidad , Programas de promoción de ventas , Programa de ventas y distribución , Programas de ventas y distribución , Planes y presupuestos de mercadeo , Organización y administración de los recursos humanos , Observación estratégica del ambiente. |
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) 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