Título : | Comportamiento del consumidor. | Tipo de documento: | texto impreso | Autores: | Schnake Ayechu, Hugo., Autor | Editorial: | México; Trillas | Fecha de publicación: | 1990. | Número de páginas: | 232 p. | ISBN/ISSN/DL: | 968-24-3894-20 | Idioma : | Español (spa) | Materias: | Mercadeo
| Palabras clave: | Comportamiento del consumidor | Clasificación: | 658.8342 / C451c | Resumen: | Panorama del comportamiento del consumidor , Precesomiento de la información , Reconocimiento de un problema y motivación , Actitudes - criterios de evaluación y el cambio de actitud , Aprendizaje y conducta de consumo , Influencias culturales y sociales sobre el consumidor , Influencia de los grupos y de la familia sobre el consumidor , Conducta de compra. |
| ![](data:image/jpeg;base64,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) |