Título : | Introducción a la investigación de mercados. | Tipo de documento: | texto impreso | Autores: | López Altamirano, Alfredo., Autor ; Osuna Coronado, Manuel., Autor | Editorial: | México; Diana S.A | Fecha de publicación: | 1982. | Número de páginas: | 218 p. | ISBN/ISSN/DL: | 968-13-0246-10 | Idioma : | Español (spa) | Materias: | Mercadeo
| Palabras clave: | Investigación de mercados | Clasificación: | 658.83 / L663i | Resumen: | Mercadeo economía , Mercadeo , Mercado e investigaciones de mercado , Investigaciones de mercado en la empresa , Fases cronológicas en la realización de una investigación de mercado , Investigación motivacional , Fases cronológicas en la realización de una investigación de mercado , Investigación motivacional. |
| ![](data:image/jpeg;base64,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) |