Título : | Investigación de mercados. | Tipo de documento: | texto impreso | Autores: | Miquel, Salvador., Autor ; Bigné, Enrique., Autor ; Lévy, Jean-Pierre., Autor | Editorial: | Madrid; McGraw-Hill | Fecha de publicación: | 1997. | Número de páginas: | 470 p. | ISBN/ISSN/DL: | 84-481-0738-10 | Idioma : | Español (spa) | Materias: | Mercadeo
| Palabras clave: | Investigación de mercados. | Clasificación: | 658.83 / M463i | Resumen: | Contenido y naturaleza de la investigación comercial , Proceso de la investigación comercial , Investigación cualitativa y sus técnicas , Investigación cuatitativa y sus técnicas , Cuestionario , Esacalas y técnicas de medida , Muestreo , Trabajo de campo y la preparación de los datos , Tratamiento simples de los datos , Análisis de la varianza , Aplicaciones del análisis factorial , Aplicación del análisis cluster y análisis discriminante a la investigación comercial , Aplicaciones del análisis conjunto y del análisis multidimensional a la investigación de mercados , Segmentación jerárquica , Experimentación del marketing , Estructuras de covarianza y el análisis causal , Preparación y presentación del informe , Aplicación de la investigación comercial a campos específicos. |
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) 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