Título : | Nueva competencia más allá de la teoría Z: El mercadeo al estilo japonés. | Tipo de documento: | texto impreso | Autores: | Kotler, Philip., Autor | Editorial: | Bogotá; Grupo Editorial Norma | Fecha de publicación: | 1987. | Número de páginas: | 387 p. | ISBN/ISSN/DL: | 958-04-0333-30 | Idioma : | Español (spa) | Materias: | Marketing
| Palabras clave: | Estrategias de mercado , Mercado. | Clasificación: | 658.835 / K675n | Resumen: | Fórmula del éxito de la nueva competencia , Proceso de apropiación del mercado , Identificación de oportunidades , Forjar un nicho de mercado , Estrategias de confrontación y conservación , Estrategia de enlace - organización y toma de decisiones. |
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) 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