Título : | Cómo preparar un plan de marketing. | Tipo de documento: | texto impreso | Autores: | Parmerlee, David., Autor | Editorial: | Barcelona: Gestión 2000 | Fecha de publicación: | 2004. | Número de páginas: | 207 p. | ISBN/ISSN/DL: | 84-8088-794-10 | Idioma : | Español (spa) | Materias: | Marketing
| Palabras clave: | Marketing , Dirección de marketing mix | Clasificación: | 658.8 / P175c | Resumen: | Predicción de ventas e ingresos , Proyección de rentabilidad del producto , Estimulación de tamaño del producto , Valoración de la cuota del mercado , Objetivos de expasión y crecimiento del negocio , Estructura organizativa del marketing , Sistema de información del marketing , Dirección del marketing , Programación de las funciones del marketing mix , Implementación del plan de marketing , Determinación del presupuesto del marketing , Institución de los controles del marketing. |
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0qzm5W8/wAN4oMQjMT5dHz5hrr4oty5Vo6lpp2YCFPTU4oAzOH+X6Wb3z0qWH+X6Wb3z0q0GFN3PEl9PN7w1j/DafisP6R/4RWw3c8SX083vDWO8Nv6vDD9t/3LVUf1omfAH3z2vDisRgY8O+fhkBiAQLs8dh0gOWWiW7eI4e09oylS2RHew1Jya2HebUe2BuPhYXSYZ2cAEZjcAkcwKzmxcdwcftSe1+GsjW5XKsbC/eQK2yjJOK6/2Rw9yMO+O0kEeKmSP4O8nDMeXKy6m9ielewOpJ5cqLb0b14qLGrhYI45A8asgIObO4axJvbKLA2t66xe35sdNhosViJs0cktkjACqDZukAO4MOvnzrSYof27hx2Qx/wPTwjzZcME3wHvBzvHLi0lWdVEsbWJUZQQe0X5ggj2V08Iu8UmDgQwhTJI+VcwuAALsbXFzyHroF4JdcRjj/zT/HJUvC6LzYBeoyn+KKssVq2tsO7xBO7ePmm2ykk8fDlEWV1HK6xjpDsBBBtrzq1jvCBi+JJJBAjYaF8rEgliM2W5YNpfq0Nri96nLpt6UjqgH3QJWV3ZwmNlws0cBjEDsBIXKrqMpHTPLqrbGL3fSC57XsrGrNDHOniyIHF+YzC9j3jlXkPhEhz7Rxn7MKv9RIifuvXpu42EeLBRRuVLKvNWDKdTyYaEVhtqYfibaxcXl4d19sCD+dZUdpMcht68XxsNsqPnnAdh/gVF/m1dfBvtRcLs/FYhwWCSXt1sSFCrfquSKBbpTmefBoeUMEp/+8v8ilFtyNophtl4maSMOBKAEYXDMwUKD3XN/VWk42jj8kp33C+wt+53mhTE4dY459InUn1XuTcXIHVzFS3j8IRw088HADNGVEZzGzEhScwtoAD1c6ye0MVi5ZsA2ISONDIDCsa5QFzx5tLk28XmaNbMwiSbexAcXC3YA8rhIx/M1DhFbtew02LB4xF29iZmNkWLOSepRBCTR7Bb8q2ClxkkBQI+REzZjITa2uUW1vfnaxNed+EGR12jjcmgIRGt5PDhv94A9dHt/YUj2Rg0iN0aRWv23ic3PfrVSgm1f3sCYe3a3+M83Anw5idkLxWYkPZS2XUA3IBsRzsazO528jfpWWR4ZB8IfIykm8V20zArc25W0rpg8NtCfF4OeTCGNIsiZk8XIGY5jck/KNEtx1B2xjyRyZ/eGlaKTsvYe4R2bvtCcNiMWmFyGJ0VkDC7hmChswXTnysajgPCRDJPFEYHRJco4jHk7aEBbdJQxtmv6qw+xT/ZePPbJD7xKsbZjAw2ybCxOYnv6cVLTiF2b7ePfiLC4kYYxNJYAyMp/VhhfxbdKwIJ5aGiO6O8sWNR3jRkyNlIaxPIG4t1a/dWL2Qgk23jMwBAjbQ68o4h/KrPgPHxUv8AjH8IqJwio7c7DT3NFh/l+lm989Klh/l+lm989Ksygpu54knp5veGgPhL2BPixDwAp4bMWucp6WW1vYaPbueJL6eb3hopQm4yuiWrnOFbKB2ACsNhN1ZzPtDiAKmJVxGwOaxZmKkgdlxW9pURk48A1c8ixG6+1XgjgdEyQvdFBF2zXuxa+tuQ85rSS7DxH6WixWT4pYlUtcaEIQbre/M1uajVOs2LFIxfg52NPh5cUZ48ud8ym4IIzMeo99P4UdjTTxwywJnkhkzZRzKmxuAedio07L1s6VLUeWQ7bWPNt2dmY19pnF4mDIskZBItlHQRQtrluS217KB4vY+0cPHPgI8OXjlkDCQC4KqwIseQvlW99RY17LTGqVZ3vb/kLFA3djAmDDRQsblECnzga1lcLsucbckxDRMImWwf5J+LQc/OD7K3lKoU2r/I7Hlu4O7s8OJxJkhdQsciRkjRrk5cp67gD21y2Xu7iX2RPAYnWUSrIEYWZgmW4F+u17d4r1elVutJu/8AH4Eoo8eaLHTyYFpcK6RwlY9FJOjJmdx8m9h9U1otgYCZdtYmVonWNgSrEEK3iDRvUa31qelKq2rW9rDUbHmGK2DJNtXHK8bhJYXCOVOUtkiyENa2jL91Dv0fiZ9kGBoZBLhZswRkIZoyrXygjW2Y8upa9ftStT1n0FjyfYuJnx20sNNwXjWCNUa97dHPc3sNSW5dVqsbJklwm2J1eByk8jAOAcoVizq4NrEa2tcV6gqAcgKRUdYodX42Cx4nsfByjZWNUxSBjLD0cjZtGQno2vare3MM/B2RZHNh0uibLd4ufZ117FlFNkHK2lPW97BY8l21i5MFtfESGJnE0R4YHWWRLNc9QZWvRfwHj4iX/H/pWo74bRx2GxUpaJp8PJGREMt1jZlUE5gpIIIbQ8wRrRPwS7KkhwxMilS7FrHnbkPuFOb9H0C5L2H+X6Wb3z0qWH+X6Wb3z0qyKG2biXUyhWsONLpYfOHuq0NoS+V9w/CqmAS5lP8AzpfeGrHDruhGGKujhnKWTsyR2hKPlfcPwqLbSm8r7h+FJoqiYb8qvGn0RlPtjHas3lD2Cm/SmIPigG3Yt/3VPC4MswuNOZ81T3kxCRRMAyISLgeKTz66n0ZKKim2XHNq7ZRbbs/7H1f965tvDiP2Pq/70L2HjI5ARKWFuT2sp7MxPL/8oo2yyUul2a9iByt23rdwpRdpRRGVT2ZzbebEdkf1T+NQO9OIHVH9U/mqricKVNiCD2VTkirRUKL9kTq1Owm29+JHyI/qt+auZ3zxPzcXsb81CXirmuFLHRSfVV+Wo9IpVp9hob64j5qP2N+au8G9eKdWdYI2C87E39ma5oa2BhXodNmI0a4RVNv3efsrtsuXDwm5DEgG5Him+nLu1NYyo0remO5aqy7JHfyf5mP2tUf6wJfo8f1jQLFxoczAm5Y6W6jre/n/AH1TaCtl4Si1wNVZdmq/rDl+jJ9c/hUf6xX+jL9ofy0H2fsBpYzIsiCxtZiQb9nKqmI2HOGsIy/egLD7hULw/hm7W/JWpI0o8I7fRh9ofy0j4Sf/AGv/AFf+ysZPgJFsGjZb6C4IJPdXSTY845wvf/Cb9uo6vXV+U8P1+R6sjYDwk/8Atf8Aq/8AZS/rKH0U/a/9lYWTCOL3Ui2h05VzMLW5H2UeSodfkeozfHwkIeeFP2gP+iuqeEeL6M48zj8K86WInkL0S2TsWWZiqjUC/Ike0VMvBeHirtfkNRnoexp+LEJV6IkZ3APMZ5GbX20q57vRcOBI25pmU+dXYH91KvLajc33Cuw4VKyk/PzD/qGiEcYXXl9/soXseVAJAWAbjy2HIm8htzoqqA2Oo89Tvbcya32Q9r62ueq/O1JIu2w82l6XFF7C5PXpe3nNQxmJSMXZgL/v9VL1N2Q7LlkJXIFo0OuhJFtPPe9ef717QBcoy5gp0uTcdtbDDbRhYMWmBAvdWAHm5mheOxWDYZuDEwvZtVB9Wt666DcJfpMqm65Mjs7Fu5McUbNfmqgnT1VqN1sNMr2LZF0JXXW+nS76fZckBVzFaAdisMx7r9nOpwY2YLmCNYcu8a10VJymnFKxCSRoFw4zGRgDYWHb186z22dqSI2REQAdLVDe/eDobnrqxhdtzZXLRAqASOkAxsO3l28tdKx2820sVIrOqcNAVFz3uBcsR+7lWFKDUm5+w5NW9IUwczuwM8ZVWJYyeLYHutY66ctaK4XCq+ZIZgV0J7T2aDq1rObOONOCSz8QOqk3YFlBHf291VNnYfEROGPRPUeY+7nXTbJXTsQ1FG9w+z4416ahj1XIsb9YB6+qhuPwCkG7ZLHlclfMbnnVMvO0eVpLjQi4ytobjpfh2VDARMl7uWJOtwD7DephGS9TkJuL2sWMPsFCC7SDL1EGwN+/WiuE2bBEc4RbgHVmvrbqHL11WxGNRUCIhYam5sOvnbroFtPFSuLCCz+XnuT5lJ0qf8k+XsV6UaraGIhkiRA6dTkAZh22Kjn5u6qL7UHSCkIo0FwNe09wrF4PZ0pf4xmUX5qwHXz53rR7YeDCrGVjF9cwJ6RJXQm9+486NNQsuR3vudMTjoF+M4oMlrqQt7HnYHqOn7qDY/aUbIxeeVjfkDlTXt5XrntTeWWeNo0VEB5kDq9lZ2SECxll5m1gCfVWsIe8gbQeg2kJMqBsyqPFtzA5Anr6qJYnHKQFjQ2+Ut9BprYWrPYcKBZL2Hq5d9XINpvHG6IDmewzaaC+unbp21c4+6EgpsrBREO81olQ2sNHOl+vqsR1a0Q2Xt6GJisStZrDQFmJHK5rGSTyE9Jyx56/z7aspjiBlUFRzNmy3PqF/vqJ03JercpM9B2a90JPMvIT65GNKq+7QJwyHtzHnf5bdtKvMxOo7YXBu5kKj++l1LZQLSHUAC9/XV6PZ45ySs1hoMxt7b1iMdvDhsPjpUxEZfxrXUMobiym/wBUgcuqqk2+ez2mifhhUVZA4EI+UFy9RvqvYLXpqcrJGbSyueiRqA7O8iBbWAuLgd76GquLnwTfrJ4jbqM1wPVmrzLfzb+BnhjXDxqHEquTw8pKgMCCbX6xR9N89mCwES9n6k/hTWTfJO1jTpiNnKLhsOf8yMfaTXJ9o7PvcGD15f8ASDQD+mWDFysVu/g2PttXJd+cOP7k/Zj+ZrTGfZN49Gi/TOEGizxjujUn9wP7qgdtYM68UnruUkNuvrXTQfdWZxW/sZ8WJ/qqP50PbfQdUT6dtqtRfuyXbo2Eu8WFHyn7P1UnYf2O8e2hO8u34Xw0giR3bokfFPl0dTqSALacr1nZt8pCdFa3+I3qltHemZ4miCkBhbxjVOFlyC54Nhu1tlFwsQeGUELlIWFyOiWFwQLW1GlWpdvxEfqZtb6GF7639VeeYXeXEIirflfv6yaZ95cSflURVluxtb8G7k21ENckqnr+KYX181u2q39IF6klPniP8qw77dxDaFzaq77Tl8o+2qUo9iwZ6CNvg/3EvqX/AMH30m20vXDMP8n+9eefpKXyj7a5PtCXyz6zRqLtj0zfnbSWvw5T/wDH/vVWfayMbmN79pRif3Vhji5PKPttUWxLnrPtpa1ux6Zs5NrJ18T7NgP3XqhtXacZC2WQ2vfolervHKsuXbtqLMx66mVdtFRppGtO2YgdGt3EH+YpxtiLrdfWbVkbmosCaXmZD00bD9JRdbqfX916rS7Xj6mX1G9Zbh0/DpPxM+h6aPd91HzYSFhyK3HtNKm3HH/A4f0Y/nSrjzZsYbfOEtjZbAeO+tv2moIMM3d7K9m2fu5hZzLLNFmfjSrfMw0Dm2gNq6tuNs8/3BHmkcf6q3hXhFWaMZU5Nniww7dtvUKcxHv+6vZm3EwB/un9Ur/mqDbg4D5uT7V/xrTzVPonSl2eMMnn+6uTj/zT8K9obwebP8iT7Rq5Hwb4DslH/wAn4rSfiYhpM8YuewUiT2CvYz4NMD1NMP8AOv5Kb+rTBfOTfWX8lLzMQ02eN3byRUGDV7KfBnhPnZvrJ+SoP4MMKf7+cetPyUeYh8j02eMlWpip7RXsR8FeF+kT+1PyV0w/g0gjbMmJlU/4Yz9xWlrwHgzxnIe0U2Q9or2PF+DKKQ3bFSfUQD2C1cP6qYfpUn2a/jQq0BuDPIstRK99eunwURfS3+zH5q5t4JY/pbfZD89J1oAoM8lKHtpinfXq7eCRerGH7EfnqD+CQ9WMH2P/AH1LqxHizynLSCer/wA7q9RPgjk6sYn2J/PTHwRy/TI/sm/PRqR7CzPMMtLh16b/AFRzfTI/sm/PTN4JZ+rFRetGH86NSIWZ5nw6fh16Q3gmxPViYfY4/lUP6p8V9Ig/+/5aWpEdmavcn/0MH+AfvNKrG7eEaLDpE3SMeaMkXsSjspt6xSrEsPbunoS+nm94aJZqEbBboy+nm94aI5qrC5Dluds1LNXHNSzUYBmdS1K9edYPbrKBJDO88q/CWnhMnECrHxTGSuvDOZY1FrXBOh6u0u+M6wCUiA9NxnVkZSiRq5IRJjqCSDlZmsAQpvYLAMjfl6V6wu0t6ZRKCpjyxyzBolJ4zrFhZJBmB5KxKEaA+Lzvar+F29LJhcTKcitHG5R42DA/E8QG12ykE8idRY9dqWCDJmqzUs1ZXZ28LviEw5CFSCpYE5g6RJI1wRY6sRYcrDXmBVxG2J0xEoZ7p8IaJFUgZVTAyTa3QkknL18x2CxMAyZtM1LNWK/pgUKBow6CPpsGJkDrhPhBBGQISRpYHrB05Drid5pIwryoll4rOsMoluiYZpgDdAQ2g006jcg2owQZM2GalmrIQ7xTq4haFHleVQoEt4gskMsqfGCMHQREEZSdQbm9Xht8th8PMkV3xDIqIXyqGZWY5nAOgCNrbXTtowQZM0GalmrGbK3tkbIjQPI97yFASEWTEyxRWyqQcojuxJXQXFzcUT2rt/hSMgiLrGsTSsGAKrK5RSqnxj0SSNNOVzpRigyZoM1LNWLi3qlETGSOzH4SY5FsysMPiTFYpe4OVk69SG5aVPHb4kLMYcO7GJZCrNpGxikEbhj8nUkga3CnlRigyZsc1LNWZk3lEZkEqN0XlVcoHjRxxNwtW6TtxGsdAcp5dfRt5kDEGGXLmljDgKwaSJGeSNUVs97I4By2JU91zFBkzRZqe9Bt3ttR4qMyRggBshuyPrlVucbMB41rGxBBuO0lno0wzO96WauGenz0aYZgHDfL9LN756eoYc+P6WX3r01Bdy7sVtJfTze8NX89C9lNbi+ml/jNXM9dMI7I5py3ZYzUxeq/EqPFF7XF+duu3bb1VeJOQ2H2pDIwVJAWJksNQbxOI5L3GmVjbWhsW8uGKsXYRosrxjOCLmI9NwttFBOrHl12qGydnmPEYidrfGsMig5gqgDMeQsXa7Ea9WpqvPsBTcpO6MeOCQFa6Ylw8iWYW0IFjz0671ODHkgrLtnCqzZpogylVblcFhdAT2kHQdd6bCbXwjAiOaIi6AhSLXlbKmn7TaDtOnOqMGxUTxXa3HSfqOscSRKt+yyA3qq+7gyqFmIZBFlJUEZoZjMpK31BJsRcaddGDHkgsdpYZZDrGCFZjJ0Qo4TiJlL88wY5bdxFNjMbhHQK08S8bMqMGUMxI4ZKE/K1y39VCP6OkKQs5DEuS2S1zJieO2isCBe66EGx5imwe7rRkFJwQbiQNFnzKZmmATMxym7kXObSx5ijFhki/FisEnCbhxq7twkLcISnhFoQc5a5AAI5k2a1rkireAbCBuDCIAyFm4cYQFCSVc5F5E6gnz3oC27JsyrMLSKyS3jzEoZ5ZRwzm6DXlYXN+QPVV7Z+xxHIkmcHK+IbxbE/CHD2vf5Nrd/dRgxOSLUUuBikSCNIEfOWVI0QZH4bsXIUdAlA4zaXBI66slMLJBlywyQDqsjRDIb8h0RYj1VncZuy0hkBmUIzzuLR/Gg4iNlYGTNqAWuNOQA6qnJsd48Hi4ls8s0b+LmGZjFw1F5HbXQDmByowY8kGUw2B6DqmH+LJWNgI7IQSxVSORBJNuo3NdcRh8NLIHdYpJI2CgnKzKwOYL5wRcA8jrQDDbvfGJLKYtJUkKJHlToQNEuhJ6V2zX/ZA764YbdhkRwJE4gCcOSzE54peKjyAtbxuYHa2utqMH0GSC+K2XhG4qIqxMyhpJFUDovIWdQ5GW7NGc1teV+qrLYDCM0oMKXdLyEghGWUktZvF1KXNteRPVQDEbstlKqyn4uBOkSpZ4pJpHcsAQCzS5tQwuDca1FN3JQq3aJ8qQLkK5Yn4TSkq4VbBfjRay81vajD4DJdmnfAYdgA0aECVZlvr8aBZZBc+NYc6i+ycMXeQxKWYNn1OXprldsl8oZl0LAAkddZdd1myEExFhGFj52ib4VJNZNNFVXCKRr0eQFR/ozLeYllJkz2bOVLh5RIOIBHzUCwzFx3WJFGD6C67NjszBRQhhECMzZ2LO0jsbAAtJIxY6KoFzoABVzPQPdrDSQ4dYpCmYM56GgAZyyjQAXsRewAvyFEs9PAWRaz0g9Vg9PxKMBZA/BnRvSS+9empsFyPpJPevSrmOglgGsZfTS/xmrPEodh3s0vppf4zU+JXoU4XijknK0mCt41xTYiNoBIEUxklXspvL8aGTiKPE7Ve99MpF6bbsU/HeSJXytFDHmQgN0ZZWfrDaArexBsdCLUW4tIyVekTqATE4rEJhMMJWlErSxpLky8Qjp5h1i5AHK/tquDtAo7B5QywsY1IS7uZZQue4/WCPIbAgXte9aFnB59t/XS4lLSDUMtPisesaFXmbpuQOGBIy9DIrMYzr+stmRQQdSLAno2N2hmm6UgIzhV4YZV+MURNGeHY9C5ILPe50W1aTi03Eo0h6hn8RPiklUs88ixPOqkRr8YvBjePOFQKekXAbojojrrhDtbGZCJJJkXiEcUQcSS3BDKuTgqCpkzC+QWta97GtPxKiZKWkGqZvFYqe0iyZ0jeQ53WHOTbDQlV4dm6LOZATryy3q1g9o4xmRpLoM8KPEIxltLEDKc3Oyt2HS1jfqM8SlxKemLUKeK2lMuLWAWySBZA1vFRM4mUntvwrH/AJh7K5Yzak64ho1NgMuSPhM3FBRmY8QaLYi3YLa3uKuBEzmTKM5XLmtrlBva/ZeunFp6bDUAWE23inyqGU5jBmcxMojeUvxY8pOuUKveL63rmds4odPMM3CYBShyM64jh5rXv4tjYHlWhMtNxanTDUXQIfbWIWcwu0ZIdUKCNld1MQdp1bOQqBiRaxtlIvenXa0seEwbcRVaQRq8soZ1S8ZbM4DKSWIC6katRfi0uJT0mPUMzsneSe8EZytmSMtmIzycQvmZGZ1NlA5ZGvY+LpVyXaExwWEZXfiSNCGKkK7BgSwDNoCaNCSlxKWn8hqAH9KYjDkCaS54chAchvHxMaRZygALBWtpYa6kc6ePeyYxGQRxdCOSR7sdeHMYrLYkC9r8yB30dLA8wD56Vx2D2UaTDUXQQElOJKo8Sn4lVgTmdtneKf8AHJ716VLZJ+L/AM8nvHpVwNbnbco57SS+ll/jNR4lcp3tLL6WX+M1w4lepRj6I/webVfrZbMlMZaqZ6RkrbAzyLXFpGWqZkpuJRgGRc4tLi1Ww6M7BE1Y8h5rk8+4H2V1GGJYqrxtlVnYiRcqhSobM17AgsNDUSlCLs2XGMpcHTi0xlrk0DBS5aPKGy5uIoUmwJsb62BFz5+w1OXBSre+TRDJo6k5AB0rA8tR7anUp9oeM+h+LURNTz4RlRmYdJSCwzKSqMBlZlBzC5uNR1VyxWFlQuHWxQKW1GgckKe+5U+w04zg/cUozXsdOLT8Wq+FjZ1dkynJcsAy5gBa5K3vbUa2rq2Dl6PR8YhQLgm7C4BAOhI116qHKCdroEpP2JcWmM1RGClLZQuuVW5ixDGykNexudBrqaruSCQRYg2I7Lc6qLi+GJ5LktiWnMtUeJS4lOyFdl0TU/FqhxKlnowDIvcWpcWqHEp+LRgGRd4tSElD+JU+JRgGQd2R+qH+J/42pU+wz8Svnf8AjalXjt7npLgB4+W08o/5sn8bVUM9R229sTL6WT+NqHcava8Mlpx/g86tfN/yEuPSM1DTLTcat7Iy3CBmpcahxlpcWi0RbhODGMkiyIVuAykMCVZXFmBsQQewg6W9VXYduMtgqAKI1iAzvmCoxP6zNmubqP8ALWeMtNxaxn4elN3ZrCrOKsgvNj7xTRhQDKxZmuxsbmzBCbZ8pClhbNlF+q3TEbWZmkYBVLxpGvXk4bBr94OUXXSgXFpcal5ala1h61Q0M22blnESq7tGZGBY5hHIHKAHxQxGvPn3VDE7bd4mjYAkyFs/ysmd3WM9oUuQD2DlWfM1NxqF4aimmuQdao1YOjaI4DwBArOCDIG1OpsGUjxdfFBHX21YfbxzrIsSqeIZZBmJzkxGLRrXSym40PrrN8WlxaT8LSe7Gq1RKyNBBtdVIXgqYlWFY0zEMnwckx3axzi5BI01F7m9Qw+1Srs9jmdXVmVyjAs4YOhymxAFiOvtHKgPFpcWheGpJWQtao+TSrt1sqdDpKPLJUEQtEGRcvRBLFitzc9dQxu2GkTIw+UhBLZ/FjCEXIGpIJJ671nhNT8WiPhqUXdf2Eqs2rMI8WnEtDONS43fW9kZbhQS0/FoXxqkJqLINwlxakJaFiapialZD3NxsE/EL/m/jalS3aP/AA0fmP8AEaVfPyW7PVXBx2jAnGk6K+O3UPKNVjAnkr7BSpVKZsx+AnkL7BS4CeQvsFKlTuxWFwE8hfYKXATyF9gpUqLsLE/g6eQvsFL4OnkL7BTUqLsLD/B08hfYKXwdPIX2CmpUXYD/AAdPIX2Cm+Dp5C+wUqVF2Fh/g6eQvsFN8HTyF9gpUqLgL4OnkL7BS+Dp5C+wUqVF2Avg6eQvsFL4OnkL7BSpUXCwvg6eQvsFL4OnkL7BSpUXCwvg6eQvsFP8HTyF9gpUqLhYXwdPIX2CocBPIX2ClSpN7DC+yYl4S9EdfV+0aVKlWZR//9k=) 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