Título : | Valoración de marca: Revisión de enfoque, metodologías y proveedores. | Tipo de documento: | texto impreso | Autores: | Salinas, Gabriela., Autor | Editorial: | Barcelona; Deusto | Fecha de publicación: | 2007. | Número de páginas: | 364 p. | ISBN/ISSN/DL: | 978-84-234-2521-10 | Idioma : | Español (spa) | Materias: | Marketing
| Palabras clave: | Mercadeo , Posicionamiento Productos de marcas Marcas empresas Imagen y diseño corporativo. | Clasificación: | 658.827 / S154v | Resumen: | Concepto y relevancia de la marca , Origen y evolución de las técnicas de valoración , Método y proceso de valoración de marcas , Enfoques generales de valoración de marcas , Métodos y proveedores de valoración de marcas , Taxonomía de los métodos de valoración , Valoración y marca corporativa. |
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) 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