Título : | Merchandising: Bases, nuevas técnicas, Gestión de categorías. | Tipo de documento: | texto impreso | Autores: | Wellhoff, Alain., Autor ; Masson, Jean-Émile., Autor | Editorial: | Barcelona; Deusto | Fecha de publicación: | 2005. | Número de páginas: | 276 p. | ISBN/ISSN/DL: | 84-234-2267-40 | Idioma : | Español (spa) | Materias: | Marketing
| Palabras clave: | Merchandising , Mercadotecnia | Clasificación: | 658.81 / W355m | Resumen: | Origen del merchandising , Lógica del merchandising , Definicones de merchandising.
Técnicas: Criterios de base , Parámetros de implantación , Medios de acción , Objetivos de gestión.
Ratios: Análisis de rentabilidad comercial , Análisis de rentabilidad total.
Desarrollo: Profesionales y estructuras , Herramientas de merchandising , Nuevas técnicas , Gestión de categorías. |
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) 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