Título : | Marketing. | Tipo de documento: | texto impreso | Autores: | Lamb, Charles W., Autor ; Hair, Joseph F., Autor ; McDaniel, Carl., Autor | Editorial: | México; International Thomson | Fecha de publicación: | 1998. | Número de páginas: | 729 p. | ISBN/ISSN/DL: | 968-7529-44-10 | Idioma : | Español (spa) | Materias: | Marketing
| Palabras clave: | Mercadotecnia , Investigación de mercados Canales distribución Publicidad Precios. | Clasificación: | 658.81 / L151m | Resumen: | Mercadotecnia , Planeción estratégica , Ética y responsabilidad social , Toma de decisiones del consumidor , Segmentación de mercados y mercados meta , Investigación de mercados , Desarrollo y administración de productos , Valor calidad y satisfacción del consumidor , Mercadotecnia , Canales de distribución , Mercado por internet , Pecios , Estrategia de promoción y la comunicación en la mercadotecnia , Publicidad y relaciones públicas, ... .
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) 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