Título : | Análisis de la productividad del marketing. | Tipo de documento: | texto impreso | Autores: | Sevin, Charles H., Autor | Editorial: | Barcelona; Hispano Europea | Fecha de publicación: | 1967. | Número de páginas: | 163 p. | Idioma : | Español (spa) | Materias: | Marketing
| Palabras clave: | Marketing - Costos , Producto Venta Publicidad | Clasificación: | 658.8 / S394a | Resumen: | Información y productividad de marketing , Información sobre coste de marketing y rentabilidad , Información sobre coste de marketing y rentabilidad: Venta al detalle . , Incremento de la rentabilidad de los productos , Incremento de la productividad de los clientes y zonas de venta , Incremento de la productividad de los productos y los clientes a través de experimentos de marketing , Incremento de la productividad de la publicidad mediante experimentos de marketing , Información experimental de marketing. |
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