Título : | Manual de ventas al por menor (Merchandising) | Tipo de documento: | texto impreso | Autores: | Meyer, Warren G., Autor ; Harris, E Edward., Autor ; Kohns, Donald P., Autor | Editorial: | Bogotá; McGraw-Hill | Fecha de publicación: | 1992. | Número de páginas: | 3/3 Tomos | ISBN/ISSN/DL: | 958-600-115-60 | Idioma : | Español (spa) | Materias: | Marketing
| Palabras clave: | Ventas al por menor , Merchandising | Clasificación: | 658.87 / M39 | Resumen: | T.1: Marketing minorista , Marketing y economía.
T.2: Ventas , Promoción.
T.3: Merchandising y operaciones , Planeación de negocios
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