Título : | Gestión rentable de clientes importantes. | Tipo de documento: | texto impreso | Autores: | Melkman, Alan., Autor | Editorial: | Barcelona; Deusto | Fecha de publicación: | 2004. | Número de páginas: | 219 p. | ISBN/ISSN/DL: | 84-234-2278-10 | Idioma : | Español (spa) | Materias: | Mercadeo
| Palabras clave: | Servicio al cliente , Empresa - | Clasificación: | 658.812 / M355g | Resumen: | El gran cliente , Creación de la política de la empresa , Estructura de la organización , Análisis de la rentabilidad del cliente , Proceso de planificación , Obtención de planificación , Obtención de información sobre el cliente , Cómo dirigir la relación con el cliente , Implantación del plan relativo al cliente. |
| ![](data:image/jpeg;base64,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) |