Título : | Compradicción. Verdades y mentiras de por qué las personas compran | Tipo de documento: | texto impreso | Autores: | Lindstrom, Martin, Autor | Editorial: | Bogotá; Grupo Editorial Norma | Fecha de publicación: | 2009 | Número de páginas: | 264 p. | ISBN/ISSN/DL: | 978-958-45-1825-50 | Idioma : | Español (spa) | Materias: | Marketing
| Palabras clave: | Mercadeo
Neuromarketing
Psicología del consumidor. | Clasificación: | 658.834 / L55c | Nota de contenido: | Estudio de neuromarketing más grande realizado hasta hora -- Integración del producto, American Idol y el error multimillonario de Ford -- Neuronas espejo de acción -- Mensajes subliminales, más vivos que nunca -- Rituales, supersticiones y otras razones que inducen a comprar -- Fe, religión y marcas -- Poder de los mercados somáticos -- Venta para los sentidos -- Nuromarketing y la predicción del futuro -- Sexo en publicidad. |
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) 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