Título : | Marketing : conceptos y aplicaciones | Tipo de documento: | texto impreso | Autores: | Martinez Diaz, Domingo, Autor ; Silva Guerra, Harold, Autor ; Juliao Esparragoza, David, Autor ; González Ortiz, Jaime, Autor ; Giraldo Oliveros, Mario, Autor | Editorial: | Barranquilla [Colombia] : Universidad del Norte | Fecha de publicación: | 2014 | Otro editor: | Bogotá: Ediciones la U | Número de páginas: | 194 p., 24 cm. | Il.: | Tablas., Il. | ISBN/ISSN/DL: | 978-958-7414-93-6 | Precio: | 39000 | Nota general: | Glosario : p. 185-194
Incluye referencias bibliográficas (páginas 177-183) | Idioma : | Español (spa) | Materias: | Administración de Mercadeo Comportamiento del Consumidor -- Estudio de Casos Comunicación en mercadeo -- Estudio de Casos Mercadeo Segmentación del mercado Servicio al Cliente -- Estudio de Casos
| Resumen: | De manera dinámica y sencilla, mezclando teoría y práctica, se presenta cuál es el rol del marketing en las organizaciones contemporáneas, su papel en el mercado, y la vinculación con los deseos y necesidades con los compradores, consumidores y clientes para desarrollar productos y servicios que los satisfagan y contribuyan con la rentabilidad de la empresa. Pues ilustra alternativas y posibles soluciones a las situaciones a las que día a día se enfrentan quienes se están preparando para desempeñarse en el mundo empresarial o ya están involucrados en este como empresarios emprendedores. |
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) 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