Título : | Cómo crear MARCAS que funcionen | Tipo de documento: | texto impreso | Autores: | Sterman, Alejo, Autor | Editorial: | Editorial Nobuko S.A | Fecha de publicación: | 2013 | Otro editor: | Bogotá: Ediciones la U | Número de páginas: | 151 p. | Il.: | Fotos, diagramas. il. 21 cm. | ISBN/ISSN/DL: | 978-958-7621-25-9 | Idioma : | Español (spa) | Materias: | Branding Cliente Mercadeo Servicio al Cliente -- Estudio de Casos
| Resumen: | El Branding es una disciplina de trabajo que también se puede simplificar y adaptar, para que un emprendedor, un equipo gerencial o el empresario de una pequeña o mediana empresa sepa cómo "pararse en la cancha", para que su marca juegue bien en el mercado. | Nota de contenido: | Como conclusión, una serie de conceptos clásicos, paradigmas y leyes inmutables del mundo del BRANDING, que siempre es bueno tener presente. |
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) 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