Título : | CREATIVIDAD PUBLICITARIA: Técnicas para aprender a crear anuncios publicitarios | Tipo de documento: | texto impreso | Autores: | Beltrán y Cruces, Raúl E., Autor | Editorial: | Editorial Trillas | Fecha de publicación: | 2013 | Número de páginas: | 160Pag. | Il.: | Tablas, cuadros | ISBN/ISSN/DL: | 978-6-07-170449-8 | Nota general: | Creatividad Publicitaria, técnicas para aprender a crear, Anuncio publicitarios | Idioma : | Español (spa) | Materias: | Publicidad
| Palabras clave: | El papel de la redacción en la creación de anuncios - El anuncio publicitario - características de los anuncios - los encabezados - el texto publicitario - el slogan y el pie - el escritor publicitario - Creatividad - Estrategia publicitaria o creativa | Resumen: | El escritor publicitario, redactor o creativo, es un ejecutivo indispensable en toda agencia de publicidad y en las empresas que tienen un departamento de mercadotecnia y publicidad destinado a la producción de sus propios anuncios y campañas.
Escribir textos publicitarios es un proceso intelectual en el que intervienen el acervo cultural del redactor, sus conocimientos lingüísticos, psicológicos y mercadotécnicos, su creatividad y capacidad para analizar y sintetizar información de diversa índole. |
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) 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